SEO

What is SEO?

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Understanding SEO is critical to most businesses in this digital first age Search Engine Optimization (SEO) involves modifying your content to impact the visibility of your website or web page as it pertains to a search engine’s results. Internet Search Engines refer to unpaid page ranking as natural, or “earned” results. In general, the closer […]

SEO

THE POSITIVE IMPACTS OF SEMANTIC SEARCH FOR SEO

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Most businesses seem to know that SEO is integral to their online efforts, even if they don’t fully understand how it works, or how it’s changing. SEO has been around for decades, but only since the early 2000s has the search engine giant, Google, taken measures to make SEO more about the web user’s experience […]

Online Marketing

WHY DOES SEO NEED SO MUCH CONTENT?

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SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. Maybe it’s not so much that they are two different beasts, but that they are two sides of the same coin. While these two processes seem […]